When people see messages about climate change, they are most frequently surrounded by doom and gloom. But why should that be the case?
The work.
A campaign launched at Climate Week 2017 in New York City to twist the narrative on climate change as we know it. Too often in media, we are hit with the negative side of climate change - which, while true, doesn’t have to be the way we approach it. There are thousands of scientists, researchers, communities and people making incredible and innovative moves every single day to help us control the climate. The campaign sheds light on this and asks audiences to ‘opt in’ by choosing optimism with a simple copy device; using the word ‘because’ as a driver for the evidence.
I wrote the campaign manifesto and main messaging; video scripts for one minute, 30 second, and 15 second adverts; researched and developed all ‘good news’ stories - the reasons why we can believe that climate change can be viewed positively; all social postings on Instagram, Twitter and Facebook; printed posters; t-shirts; and general website copy.
The Climate Optimist’s Manifesto.
We must, we can and we will solve climate change. It’s that simple.
And that difficult.
Because the climate change challenge is so great and its consequences are so serious.
Which makes optimism essential. Because hope beats fear. It’s the attitude that inspires progress.
We behave, buy, vote and work for change because we are optimists. And our vocal optimism will take our actions even further. It will make others bold. Political action, business innovation, new investment and global transformation all become possible.
Optimism has always had this power. Humanity has eradicated diseases, overcome great injustices and even reached the stars because enough of us believed we could.
And when we succeed this time, we’ll solve more than climate change. Renewable energy means jobs. Solar energy can help free people from poverty. Cutting pollution benefits our health.
And we’re already doing this. Our optimism is fuelled by the new solutions, inventions and daily efforts from individuals and organisations across the world.
Each of us must face climate change in our own way. We choose belief in a better future. We choose action. We choose hope.
Solving climate change starts with the belief that we can. We are climate optimists. Opt In.
Because China is going panda-powered.
What happened?
Solar power just got super adorable. Panda Green Energy Group Limited has just opened the world’s first Panda Power Plant. That means 100 megawatts of power…shaped like a panda. Really.
Why’s that so good?
A 100MW Panda Power Plant can provide 3.2 billion kWh of green electricity in 25 years, equivalent to saving 1.056 million tons of coal, or reducing 2.74 million tons of carbon dioxide emissions.
Room for more optimism?
In the next five years, Panda Green Energy will carry out the “Panda 100 Program”, building Panda Power Plants along the “Belt and Road” countries and areas.
